Pura Vida Beverage Company builds its brand by bringing the Pura Vida lifestyle to life—connecting functional wellness with surf, fitness, music, travel, adventure, and community.

Our promotional strategy combines social media, influencer and ambassador partnerships, product sampling, events, retail activations, fitness and wellness collaborations, beach and surf culture, music, travel, and experiential marketing to introduce Pura Vida to consumers in authentic and memorable ways.

We partner with creators, athletes, wellness professionals, surfers, DJs, travelers, and lifestyle personalities who genuinely connect with what Pura Vida represents. Through original content, events, giveaways, product seeding, sponsorships, and grassroots activations, our ambassadors help us build awareness and create a community around the brand.

Inspired by the energy and natural beauty of Costa Rica, Pura Vida represents more than a functional beverage. It represents living well, staying active, connecting with people, embracing adventure, and enjoying life.

Become a Pura Vida Ambassador

We’re always looking for energetic, creative people who embody the Pura Vida lifestyle and want to grow with us.

Interested in collaborating? Email info@drinkpuravida.com with your contact information, location, and social media handles.

Live Well. Feel Good. Pura Vida.