Pura Vida blends the vibrant energy of Costa Rica’s "pure life" spirit with clean, organic ingredients like organic yerba mate, hibiscus, adaptogens, mushroom nootropics and superfruits — delivering naturally uplifting hydration without artificial sweeteners, synthetic additives, or heavy caffeine crashes.

Yes! We’re proud to craft every Pura Vida product with organic ingredients whenever possible and 100% natural flavors. Our mission is to keep everything pure, vibrant, and as close to nature as you can get — no shortcuts, no compromises.

Depending on the blend, Pura Vida beverages may boost natural energy, enhance focus, support hydration, aid gut health, and uplift your mood — all while tasting refreshingly delicious. It’s feel-good fuel designed to power your best life.

Absolutely. Every Pura Vida beverage is vegan, gluten-free, and non-GMO. We believe everyone deserves access to vibrant wellness, no matter your lifestyle or dietary needs.

"Pura Vida" is more than a name — it’s a way of life. It’s about living fully, joyfully, and authentically. We named our brand after Costa Rica’s famous saying because every sip is designed to remind you to slow down, savor the moment, and live your purest, most vibrant life.